TWO:Many an abbess, many a chatelaine spent time and money amongst the rich and poor; and there were seigneurs who helped and protected the peasants on their estates and were regarded by them with loyalty and affection. To some extent under the influence of the ideas and prejudices amongst which they had been born and educated, yet they lived upright, honourable, religious lives, surrounded by a mass of oppression, licence, and corruption in the destruction of which they also were overwhelmed.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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